#Gender Rights and Issues
Target:
Lime
Region:
Jamaica

LIME is currently running a promotion with its name taken from the title of the song "A yah suh Nice" by Potential Kidd. This promo is targeted at High Schools. http://www.lime.com/jm/news/promotions.jsp

The lyrics to the song however are highly misogynistic and homophobic. The words convey the idea that being a rapist (of women) is preferable to being gay.

Lyrics may be found here (please turn off the volume on your computer as they are highly offensive)
http://www.youtube.com/watch?v=1uPEl-GC24o&feature=youtu.be

In a country where rape and violence towards women is still a serious issue, using these lyrics as part of a promotion targeted to school children is morally reprehensible.

We ask that LIME immediately change the name of this campaign, and stop their endorsement of the artist.

The Stop LIME "A yah suh nice" endorsing gender violence petition to Lime was written by Anonymous and is in the category Gender Rights and Issues at GoPetition.