A rocket scientist left his grandchild in a hot car. The child died. Some NASA engineers responded by building a more reliable child protective device. Marketers believed parents won’t by it, because they believe it can not happen to him or her.

Without industry taking this issue to heart, the industry will likely continue to ignore or even attack using these devices.

Without a law, we must rely on a private corporation’s top exec to take this issue to heart, or until some basement radical or electronics geek at a computer company pursues an answer, presumably either remedy after personally his or her own child dies when left in a hot car.